{"id":3648,"date":"2025-03-19T18:33:56","date_gmt":"2025-03-19T18:33:56","guid":{"rendered":"https:\/\/soroc25.mysites.io\/?post_type=case-study&#038;p=3648"},"modified":"2025-05-02T21:29:21","modified_gmt":"2025-05-02T21:29:21","slug":"soroc-powers-digital-signage-leading-telecommunications","status":"publish","type":"case-study","link":"https:\/\/soroc.com\/fr\/case-study\/soroc-powers-digital-signage-leading-telecommunications\/","title":{"rendered":"Comment Soroc d\u00e9ploie l\u2019affichage num\u00e9rique pour un grand d\u00e9taillant en t\u00e9l\u00e9communications"},"content":{"rendered":"<p>Sur le march\u00e9 tr\u00e8s concurrentiel des t\u00e9l\u00e9communications, les d\u00e9taillants doivent cr\u00e9er des exp\u00e9riences attrayantes en magasin qui attirent l'attention des clients et renforcent l'identit\u00e9 de la marque. L'affichage dynamique joue un r\u00f4le essentiel dans la diffusion de contenus dynamiques, de promotions et d'informations sur les produits en temps r\u00e9el.<\/p>\n\n\n\n<p>Pour un grand d\u00e9taillant canadien de t\u00e9l\u00e9communications op\u00e9rant \u00e0 l'\u00e9chelle nationale, la gestion de l'ensemble du cycle de vie de l'affichage num\u00e9rique dans des centaines de magasins n\u00e9cessitait un partenaire technologique de confiance ayant une port\u00e9e nationale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Le D\u00e9fi : G\u00e9rer un \u00e9cosyst\u00e8me complexe de signalisation num\u00e9rique<\/strong><\/h2>\n\n\n\n<p>Le d\u00e9taillant \u00e9tait confront\u00e9 \u00e0 plusieurs d\u00e9fis majeurs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestion compl\u00e8te de l'affichage num\u00e9rique<\/strong> - Approvisionnement, installation et maintenance d'\u00e9crans sur plusieurs marques<\/li>\n\n\n\n<li><strong>R\u00e9duire au minimum les temps d'arr\u00eat<\/strong> - Remplacement rapide des moteurs de m\u00e9dias (ME) et des \u00e9crans d\u00e9fectueux pour assurer la continuit\u00e9 des op\u00e9rations<\/li>\n\n\n\n<li><strong>Exp\u00e9rience de marque coh\u00e9rente<\/strong> - Garantir une exp\u00e9rience client uniforme dans tous les points de vente<\/li>\n\n\n\n<li><strong>Co\u00fbt et efficacit\u00e9<\/strong> - Rationalisation de l'approvisionnement, de l'entreposage et de la logistique afin d'optimiser les co\u00fbts<\/li>\n<\/ul>\n\n\n\n<p>Avec plusieurs marques, un vaste r\u00e9seau de magasins et des besoins constants de rafra\u00eechissement technologique, la soci\u00e9t\u00e9 avait besoin d'un expert en d\u00e9ploiement d'affichage num\u00e9rique \u00e0 grande \u00e9chelle et en gestion du cycle de vie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La Solution<\/strong><\/h2>\n\n\n\n<p>Soroc a fourni une solution compl\u00e8te et transparente, adapt\u00e9e aux besoins uniques du d\u00e9taillant :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Approvisionnement<\/strong> - Nous avons recherch\u00e9 et acquis tout l'\u00e9quipement n\u00e9cessaire.<\/li>\n\n\n\n<li><strong>Entreposage<\/strong> - Nous avons stock\u00e9 les moteurs et les \u00e9crans des m\u00e9dias dans notre installations de Woodbridge et dans des d\u00e9p\u00f4ts \u00e0 travers le Canada pour un acc\u00e8s rapide.<\/li>\n\n\n\n<li><strong>Assurance de la qualit\u00e9<\/strong> - Nous avons effectu\u00e9 des tests et une validation pr\u00e9alables au d\u00e9ploiement de tous les \u00e9quipements d'affichage num\u00e9rique<\/li>\n\n\n\n<li><strong>Logistique et Exp\u00e9dition<\/strong> - Nous avons livr\u00e9 du mat\u00e9riel pr\u00e9-test\u00e9 dans tout le pays afin de garantir le bon d\u00e9roulement des installations dans les magasins.<\/li>\n\n\n\n<li><strong>Gestion de Projet<\/strong> - Nos chefs de projet exp\u00e9riment\u00e9s ont coordonn\u00e9 les horaires des magasins pour une ex\u00e9cution sans faille.<\/li>\n\n\n\n<li><strong>Installation<\/strong> - D\u00e9ploiement de techniciens de confiance pour l'installation et l'optimisation de l'affichage num\u00e9rique sur chaque site.<\/li>\n\n\n\n<li><strong>Assistance sur site pour les pannes et r\u00e9parations<\/strong> - Nous avons utilis\u00e9 notre stock de pi\u00e8ces de rechange pour remplacer rapidement les \u00e9crans et les moteurs multim\u00e9dias d\u00e9fectueux.<\/li>\n\n\n\n<li><strong>Gestion du cycle de vie<\/strong> - Nous avons \u00e9limin\u00e9 les \u00e9quipements obsol\u00e8tes et facilit\u00e9 les mises \u00e0 jour technologiques continues.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les R\u00e9sultats : Une exp\u00e9rience num\u00e9rique fluide en magasin&nbsp;<\/strong><\/h2>\n\n\n\n<p>En s'associant \u00e0 Soroc, le d\u00e9taillant a b\u00e9n\u00e9fici\u00e9 des avantages suivants :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Un service continu de bout en bout<\/strong> - Un seul fournisseur g\u00e8re l'ensemble du cycle de vie de l'affichage dynamique, ce qui r\u00e9duit la complexit\u00e9.<\/li>\n\n\n\n<li><strong>D\u00e9ploiements plus rapides<\/strong> - Des \u00e9quipements test\u00e9s au pr\u00e9alable et une logistique rationalis\u00e9e ont permis d'acc\u00e9l\u00e9rer les installations en magasin.<\/li>\n\n\n\n<li><strong>R\u00e9duction des temps d'arr\u00eat<\/strong> - Une r\u00e9ponse rapide aux pannes et aux r\u00e9parations a permis aux \u00e9crans num\u00e9riques de rester op\u00e9rationnels.<\/li>\n\n\n\n<li><strong>Exp\u00e9rience de marque coh\u00e9rente<\/strong> - Une signal\u00e9tique fiable a permis de maintenir une pr\u00e9sence coh\u00e9rente en magasin dans tous les sites.<\/li>\n\n\n\n<li><strong>Efficacit\u00e9 des co\u00fbts<\/strong> - L'optimisation de l'approvisionnement, de l'entreposage et de la gestion du cycle de vie a permis de r\u00e9duire les d\u00e9penses.<\/li>\n\n\n\n<li><strong>Tranquillit\u00e9 d'esprit<\/strong> - Une gestion de projet experte et des techniciens qualifi\u00e9s ont assur\u00e9 le bon d\u00e9roulement des op\u00e9rations.<\/li>\n\n\n\n<li><strong>Durabilit\u00e9<\/strong> - Mise au rebut responsable et renouvellement des \u00e9quipements dans le cadre des initiatives de l'entreprise en mati\u00e8re de d\u00e9veloppement durable<\/li>\n<\/ul>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-color has-link-color has-medium-font-size wp-elements-85bea0eb30967cf066e7e5fb7bd4cc55\" style=\"color:#0577b9\"><em>\"La seule chose que je peux dire qui diff\u00e9rencie Soroc, c'est qu'ils agissent comme un partenaire, plus que comme un simple fournisseur. Ils nous aident \u00e0 trouver des solutions, ils sont tr\u00e8s transparents et je travaille en \u00e9troite collaboration avec l'\u00e9quipe de vente et de d\u00e9ploiement et c'est un r\u00e9el plaisir de travailler avec eux.\"&nbsp;<\/em><\/p>\n\n\n\n<p class=\"has-text-color has-link-color wp-elements-b830a1d18f2946937f200bfef3d0b820\" style=\"color:#0375b7\"><em>- Responsable de la fourniture de solutions, technologie de la vente et du commerce de d\u00e9tail<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pourquoi Soroc?<\/strong><\/h2>\n\n\n\n<p>La gestion d'un r\u00e9seau d'affichage dynamique \u00e0 grande \u00e9chelle n\u00e9cessite de la pr\u00e9cision, de l'expertise et une couverture nationale. L'approche globale de Soroc assure un d\u00e9ploiement sans faille, un support continu et une gestion du cycle de vie - aidant les d\u00e9taillants \u00e0 offrir des exp\u00e9riences dynamiques et attrayantes \u00e0 leurs clients en toute confiance.<\/p>\n\n\n\n<p>Si votre entreprise cherche \u00e0 moderniser et \u00e0 faire \u00e9voluer ses solutions d'affichage dynamique, voyons comment Soroc peut vous aider.<\/p>\n\n\n\n<p><a href=\"https:\/\/soroc.com\/fr\/contact-us\/\">Contactez-nous<\/a><\/p>","protected":false},"featured_media":5255,"template":"","meta":{"_acf_changed":false,"content-type":""},"class_list":["post-3648","case-study","type-case-study","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Soroc Powers Digital Signage for a Leading Telecommunications Retailer - Soroc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soroc.com\/fr\/case-study\/soroc-powers-digital-signage-leading-telecommunications\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Soroc Powers Digital Signage for a Leading Telecommunications Retailer - Soroc\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s highly competitive telecommunications market, retailers must create engaging in-store experiences that capture customer attention and reinforce brand identity. 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