Sonia DeCaro is the Marketing Director at Soroc Technology, leading the company’s end-to-end marketing, communications, and enablement strategy. With over 15 years of experience in B2B technology marketing, she brings a wealth of expertise in driving brand growth, demand generation, and customer engagement.
Sonia has held leadership roles in the telecommunications industry, specializing in marketing strategies for small, medium, and enterprise segments across networking, mobility IoT, Cloud, and security portfolios. In addition to her deep expertise in technology marketing, she has extensive experience in creative and brand development, having worked across both agency and client-side roles.
Most recently, Sonia held a leadership position at Bell Canada, where she played a key role in developing and executing strategic messaging across all business lines. She led the optimization of marketing campaigns and programs to drive stronger client engagement while implementing process improvements that enhanced marketing operations, budget efficiency, and resource management.
