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How Soroc Transformed 4,000+ Locations with 16,000 Digital Screens

In today’s fast-paced digital landscape, retailers, financial institutions, and insurers are under increasing pressure to modernize their customer experiences. A seamless, consistent, and engaging digital presence is no longer optional—it’s essential.

When an iconic Canadian coffee house set out to refresh over 4,000 locations with 16,000 digital screens in just 12 months, they needed a partner who could handle the complexity, scale, and speed required for success.

The Challenge: A Large-Scale Digital Refresh

The company faced a critical challenge:

  • Upgrade digital signage across thousands of locations
  • Ensure a consistent customer experience across all stores
  • Complete the project in just 12 months
  • Minimize disruption to operations

With such an ambitious goal, they needed a partner with deep expertise in end-to-end technology deployment, seamless project management, and nationwide execution.

The Solution

Soroc brought a proven, scalable deployment methodology to deliver results efficiently and effectively. By leveraging our full suite of lifecycle services, we ensured a smooth, high-quality rollout.

In just 10 months, Soroc successfully:

  • Scheduled & completed 4,000+ site surveys
  • Managed 16,000 digital screen installations
  • Coordinated 30+ installation partners
  • Oversaw logistics & shipping for all equipment
  • Maintained continuity across the entire digital network

With our fully integrated PMO and Command Center, every aspect of the project was managed in real time, ensuring quality, standardization, and agility across the network.

The Results: A Seamless Digital Transformation

By choosing Soroc, this leading Canadian coffee brand benefited from:

  • Accelerated deployment—completed in 10 months, ahead of schedule
  • Standardized, repeatable processes for consistent execution
  • Minimal operational disruptions for a seamless customer experience
  • Nationwide coverage with trusted, experienced resources

Why Soroc?

For enterprises in retail, banking, and insurance, digital transformation is about more than just technology—it’s about execution at scale. Soroc’s expertise in managing complex, multi-site deployments ensures businesses can modernize with confidence.

If your organization is planning a large-scale technology rollout, let’s talk about how we can help.

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