In today’s highly competitive telecommunications market, retailers must create engaging in-store experiences that capture customer attention and reinforce brand identity. Digital signage plays a critical role in delivering dynamic content, promotions, and product information in real time.
For a leading Canadian telecommunications retailer operating nationally, managing the entire digital signage lifecycle across hundreds of stores required a trusted technology partner with nationwide reach.
The Challenge: Managing a Complex Digital Signage Ecosystem
The retailer faced several key challenges:
- End-to-End Digital Signage Management – Sourcing, installing, and maintaining screens across multiple brands
- Minimizing Downtime – Quickly replacing faulty media engines (MEs) and screens to ensure continuous operations
- Consistent Brand Experience – Ensuring all locations deliver a unified customer experience
- Cost and Efficiency – Streamlining procurement, warehousing, and logistics to optimize costs
With multiple brands, a vast store network, and ongoing technology refresh needs, they required an expert in full-scale digital signage deployment and lifecycle management.
The Solution
Soroc delivered a seamless, full-service solution tailored to the retailer’s unique needs:
- Procurement – Sourced and acquired all required equipment
- Warehousing – Stored media engines and screens in our Woodbridge facility and depots across Canada for quick access
- Quality Assurance – Conducted pre-deployment testing and validation of all digital signage equipment
- Logistics & Shipping – Delivered pre-tested equipment nationwide to ensure smooth store installations
- Project Management – Our experienced PMs coordinated store schedules for seamless execution
- Installation – Deployed trusted technicians to set up and optimize digital signage at each location
- Onsite Break/Fix Support – Leveraged our spare inventory to quickly replace faulty screens and media engines
- Lifecycle Management – Disposed of outdated equipment and facilitated ongoingtechnology refreshes
The Results: A Seamless In-store Digital Experience
By partnering with Soroc, the retailer benefited from:
- Seamless End-to-End Service – One provider managing the full lifecycle of digital signage, reducing complexity
- Faster Deployments – Pre-tested equipment and streamlined logistics ensured quicker in-store installations
- Minimized Downtime – Rapid response break/fix support kept digital screens operational
- Consistent Brand Experience – Reliable signage maintained a cohesive in-store presence across all locations
- Cost Efficiency – Optimized procurement, warehousing, and lifecycle management reduced expenses
- Peace of Mind – Expert project management and skilled technicians ensured smooth execution
- Sustainability – Responsible disposal and equipment refreshes aligned with corporate sustainability initiatives
“The one thing I can say that sets Soroc apart, is that they act as a partner, more than just a vendor. They help us with solutioning, they are very transparent, and I work closely with the sales and deployment team and its such a pleasure working with them.”
– Solutions Delivery Manager, Sales and Retail Technology
Why Soroc?
Managing a large-scale digital signage network requires precision, expertise, and national reach. Soroc’s comprehensive, end-to-end approach ensures seamless deployment, ongoing support, and lifecycle management—helping retailers deliver dynamic, engaging customer experiences with confidence.
If your organization is looking to modernize and scale its digital signage solutions, let’s talk about how Soroc can help.
