A stronger North American presence. The same trusted Canadian team.
Over the past 40+ years, Soroc has evolved significantly. We’ve expanded beyond traditional infrastructure and field services to help organizations modernize operations, support distributed workforces, simplify complex environments, and prepare for what’s next.
As our business has grown, so has the scale of the opportunities we support and the expectations of the customers we serve. That evolution is why we’re introducing the next phase of our brand: Soroc, A Pomeroy Company.
This is more than a logo update. It’s a reflection of how we already operate today.
As part of the broader Pomeroy organization, Soroc customers benefit from expanded North American reach, deeper enterprise capabilities, and increased investments in innovation. At the same time, we continue to operate as a Canadian-led organization with local teams, local relationships, and a strong understanding of the Canadian market.
By bringing the Soroc and Pomeroy brands closer together, we’re creating a more connected experience for customers who operate across regions, and combining the strength of Soroc’s trusted relationships and delivery experience with the scale, enterprise capabilities, and innovation momentum of Pomeroy.
In the coming weeks and months, you’ll begin to see updates across our website, communications, social channels, and other customer-facing materials as we transition our logo. What won’t change is the experience our customers rely on. Canadian customers will continue to be supported locally by the teams they know and trust today.
We’re excited about this next chapter and look forward to supporting our customers with the same transparency, responsiveness, dedication, and commitment they’ve come to expect.
You’ll start to see Soroc introduced as “Soroc, a Pomeroy Company.”
This reflects how we are bringing our capabilities together to better support our customers.
We’re evolving how we show up in the market to make it easier for our customers to understand the full value we bring.
By aligning more closely, we can deliver broader capabilities, deeper expertise, and greater scale across North America.
No.
Your day-to-day experience remains the same. You’ll continue working with the same team, with the same level of service and support.
No.
Your existing account team and points of contact remain the same.
No.
There is no impact to your current agreements, terms, or pricing.
No.
There will be no disruption to your services, support, or ongoing work.
This change strengthens what we are able to bring to you over time, without changing how we work with you today.
By aligning more closely with Pomeroy, you gain access to:
- Broader capabilities across a wider set of services and solutions
- Deeper expertise, including specialized resources and technical knowledge
- Expanded scale across North America, allowing us to support more complex and distributed environments
In practical terms, this means we can:
- Respond more quickly and consistently across locations
- Bring additional resources and expertise when needed
- Support larger, more complex initiatives as your needs evolve
- Provide greater flexibility in how we design and deliver solutions
Just as importantly, this is being done without introducing disruption. Your team, your service experience, and your day-to-day engagement remain the same.
Over time, this approach allows us to continue building on the relationship you have with Soroc, while bringing additional capability and scale behind the scenes.
Not at this time.
Soroc has built a strong reputation over more than 40 years, and that legacy is something we take seriously. This is not a change we are approaching lightly.
We are taking a phased and thoughtful approach as we evolve, with a focus on maintaining continuity for our customers and partners. Any future decisions will be made carefully and communicated clearly and well in advance.
No, there are no changes to our legal entity, billing structure, or invoicing..
All contracts, agreements, invoicing processes, and payment terms remain exactly as they are today.
For customers in regulated industries, including government, financial services, and insurance, this also means there is no change to:
- Your contracting entity
- Procurement status or approvals
- Compliance, regulatory, or audit requirements
- Data handling and security commitments
Soroc will continue to operate as a Canadian business, supporting customers locally.
For our government and public sector customers, there is no change to how we work with you today. This includes:
- Your existing contracts, agreements, and terms
- Procurement processes and approved supplier status
- Data handling, privacy, and compliance commitments
- The teams and resources supporting your account
We understand the importance of regulatory, security, and procurement requirements in the public sector. Those remain a priority, and we will continue to meet all applicable Canadian standards and obligations.
In the near term, you may notice updates to our branding and communications.
Any future changes will be phased and communicated in advance to ensure a seamless experience.
If you have a dedicated account representative, they remain your primary point of contact and are fully briefed on this update.
If you do not have a regular contact, you can reach out to our team at marketing@soroc.com, and we’ll ensure your question is routed to the right person quickly.
